The WI

This was a live brief from The Woman’s Institute I worked on at university. – The task was creating a campaign to help increase their member numbers and try to reach a younger target. Working within a team of two one male, one female; we worked with the idea of women not having enough time to do the things they wanted to do, and came up with the idea of women going to the WI simply for a bit of “Me Time.”

“Me Time” Ration book – The WI – “Me Time” Booklet

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